Its no secret that ladies love flowers, and floral printed fabrics have been a fashionable item for hundreds of years. It makes sense wearing flowers to decorate our clothes; they are pretty, they are symbolic of femininity, and they show the beauty of the natural world.
The floral print originates from the east and Asia; throughout history, traders brought fabrics with ornate floral designs to Europe where they sold for very high prices. To have been able to wear these fabrics was a status symbol. Over time European manufacturers began to copy these fabrics to suit European tastes at a cheaper price, and the rest is history!
We first see fabrics with floral designs in the late Middle Ages; Italian merchants traded regularly with Ottoman textile manufacturers and brought sumptuous woven velvets to Europe. Eventually Italians weavers figured out how to copy these velvets, and began to produce luxurious textiles with organic motifs like pomegranates and vines. These early floral motifs, however, were quite ornate, heavy and stylized.
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