Burberry Launches to Celebrate “Year of the Rat”

The next Chinese year will begin on January 25, 2020. Period that will arrive under the rat horoscope, a sign that will mark the next year of this calendar of lunisolar character, which will begin its journey coinciding with the new moon of Aquarius.

Converted thanks to the thrust of the growing Chinese middle class in an important event for companies and multinationals, there are many fashion firms that decide to develop all kinds of products and initiatives coinciding with the celebrations of the Chinese New Year.

 

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Among companies, the British Burberry could not be missing. Especially dedicated to its Chinese audience in this new stage under the creative direction of the Italian Riccardo Tisci. From where they have decided to develop a special collection inspired by this “new year of the rat” that will begin in just a few days.

 

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A capsule collection to commemorate the Chinese New Year
To commemorate such a significant event, the firm has decided to develop a complete collection for men and women in limited edition, decorated with a new “monogram” inspired by the Chinese zodiac. Pieces adorned with original illustrations in honor of the Year of the Rat, which are already available in a selection of establishments from different parts of the world, as well as through its own online store.