Acer And MediaTek will Increase Shipments of Chromebooks by 40%

Computer brand manufacturer Acer and mobile phone chip maker MediaTek have launched Chromebooks to increase product diversity. It is expected that Acer’s overall notebook shipments will rise month by month by the end of this year, and Chromebook shipments are optimistic that Chromebook shipments will increase by 40% annually in 2021.

Acer, foundry Quanta, MediaTek, and Google today jointly held a press conference for the launch of the Chromebook Industry Chain Taiwan Education Digital Transformation Project. They jointly announced that they would donate 500 Chromebook devices to primary and secondary schools in need, and tailor-made Chromebook-specific IoT experiments course. This plan uses Acer’s newly launched Acer Chromebook Spin 311, equipped with an 11.6-inch reversible screen and MediaTek MT8183 processor.

Chen Junsheng, chairman and chief executive officer of Acer, said in an interview that Chromebooks currently account for about 30% of Acer’s overall notebook shipments, and demand is growing faster than ordinary notebooks. Acer Chromebook has a product line from commercial to high-end enterprise markets, and directly interacts with schools in Europe and the United States to understand what functions and content schools need.

Previously, Acer has launched Chromebooks equipped with Intel (Intel) and AMD processors. This time the introduction of MediaTek processors. Chen Junsheng believes that it can increase product diversity and help alleviate the stock-out problem. Moreover, the performance of ARM-based processors has been improved. Up to a certain level, there is no problem running on the laptop.

Chen Junsheng said that Acer believes that Chromebook shipments in 2021 have a chance to grow by 40%, but the supply of components must keep up. For example, power management ICs and panels are now facing shortages.

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Summary

Computer brand manufacturer Acer and mobile phone chip maker MediaTek have launched Chromebooks to increase product diversity.

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