Amazon and Casino Join Forces to Offer the Withdrawal of Click and Collect Races
After Monoprix and Naturalia, make way for Casino. Amazon Prime Now has stopped offering its own food offer since April 30, 2021. The French number 1 in e-commerce is now boosting its assortment of food products through strategic partnerships. From July 2021, in addition to the brands already present on Amazon Prime Now, the Casino store will therefore appear, offering some 9,000 consumer products.
To begin with, the Geant hypermarket in Annecy (74) and the Casino supermarket in Clermont-Ferrand (63) will be the first to offer this service; they will soon be joined by 178 other entities by July 2022. “With this new partnership, we are targeting a new audience and increased traffic,” says Tina Schuler, general manager of the Casino brands.
To recruit via this new sales channel, Casino has chosen to maintain the same pricing as on its drive sites. “Traffic and volume will absorb these costs,” Tina Schuler replies. Unlike Monoprix and Naturalia, Prime subscribers ordering on the Casino e-boutique will not be able to have their purchases delivered to their homes. The Casino offer is in fact conditional on a withdrawal in two hours (or more with one hour slots) via the drive or the click and collect point of withdrawal of the store. It is therefore the Casino teams who receive the orders via dedicated software and then prepare the order.
Better geographic coverage
On the Amazon side, the benefit of this additional offer is as much strategic as it is geographic “With Casino, we are going to link different territories,” says Frederic Duval, CEO of Amazon France. To date, the Monoprix offer on Amazon Prime is in fact available in a large part of Ile-de-France, in Bordeaux, Lyon, Montpellier and Nice. For the moment, Naturalia remains confined to Prime Now subscribers in part of the Paris region. Casino will cover a large part of French territory, and less urban areas.
Surf on the previous Monoprix
The two leaders are building on the success of the partnership with Monoprix since March 2018 to bode well for this third commercial agreement. “The trend in Monoprix orders is growing faster than the trend in online sales in 2020, with a triple-digit growth rate,” says Frédéric Duval. No additional figures will be issued on the ambitions of this new cooperation. In addition to the many advances made by Casino in terms of food e-commerce, after the lockers (600 deployed through the brands of the Stephane group) the marketplace, the partnerships made with Stuart, Deliveroo and more recently Uber Eats to offer the home delivery in less than 30 minutes … “Our ambition is to become the leader in France in food e-commerce by providing the best offer, the best prices and the best quality of service for everyone, everywhere and at all times”, sums up Tina Schuler.