Amazon Starts in Turkey
Amazon launches its business in the Turkish market.
Amazon.com Inc announced yesterday (19. September 2018) that its Turkish offshoot, Amazon.com.tr, has been launched. From now on, products from 15 different product categories are available to consumers in Turkey.
These include articles from the field of electronics, sports and outdoor, cosmetics and literature. When prospects visit the Amazon.com.tr site, they are greeted with a message from the Turkish Amazon team that solemnly announces the launch of the platform. When clicking on the post, the visitor is redirected to a page where the Turkish Amazon team has published a video on the occasion of the page launch. Furthermore, the potential customers are informed about services, such as the possibility of installment payments. But that is only the beginning. For the coming weeks, the shop will be further expanded. Sam Nicols, Country Manager for Amazon.com.tr, said in a written statement: “We are determined to build our business in Turkey. In the coming months, we will expand our selection and delivery options. ”
Already in 2017 it became known that Amazon had opened an office in Istanbul. It was said that the Turkish spin-off mainly pursues acquisition and intends to put together a Turkish team. However, there was no more precise information as to whether and when a platform for Turkey will be launched at that time.
Turkish customers previously supplied by Amazon.de
Since Turkey did not have its own Amazon offshoot so far, Turkish customers have since shopped on the German platform. Due to the great demand, but also because the Turkish community is numerically strongly represented in Germany, Amazon.de finally offered a Turkish-language version of the online shop in 2016. Furthermore, buyers were offered the opportunity, starting from an order value of 49 euros, to receive a free shipping of the articles to Turkey.
Turkish has been the fourth foreign language in English, Dutch and Polish, in which Amazon.de was available.