Apple’s “Up Store” Reveals Sales of Non-Digital Products
According to a survey on the sales status of the app sales site “Upstore” of Apple Inc. (AAPL.O), the sales amount of physical products, dispatch services, advertisements, etc Last year it reached $458 billion.
Apple revealed the survey results on the 15th. The survey was conducted by the Analysis Group, an economic research consulting firm.
This is the first time Apple has investigated the sales amount of products that do not earn commission income.
App developers are delivering apps to iPhone-owner consumers through the App Store, and while Apple’s sales are sluggish, App Store commission income has become an important source of revenue for Apple.
However, this survey revealed that the up-store has a wide-ranging impact in addition to the company’s performance.
Last year’s app store billed and sold $519.0 billion. Of that amount, $413 billion was the sale of physical goods and services.
In-app ads sell for $45 billion. The remaining $63 billion was digital products and services, such as flat-rate music and video distribution and in-game billing, accounting for 15% of the total.
Apple imposes a 15-30% fee on digital products and services purchased at the up-store, and antitrust investigations are underway in the US and Europe.
The estimated sales and billing amount for apps for iPhone and iPad were $268 billion for general retail apps, $57 billion for travel apps, and $40 billion for dispatch apps.
Apple's "Up Store" Reveals Sales of Non-Digital Products - /10
According to a survey on the sales status of the app sales site "Upstore" of Apple Inc. (AAPL.O), the sales amount of physical products, dispatch services, advertisements, etc Last year it reached $458 billion.