CitiPR TSE Belgesine Sahip İlk Halkla İlişkiler Ajansı Oldu

Firmalara halkla ilişkiler, reklam, dijital medya, organizasyon ve danışmanlık gibi alanlarda hizmet veren etkin iletişim ajansı CitiPR’a Türk Standardları Enstitüsü (TSE) tarafından belge verildi. CitiPR bu sayede Türkiye’de reklam, organizasyon ve danışmanlık alanlarında TSE Hizmet Yeterlilik Belgesi’ne sahip ilk halkla ilişkiler ajansı oldu.

Yıllardır gerek yurt içinde gerekse de uluslararası alanda faaliyet gösteren birçok firmanın halkla ilişkiler ve organizasyon çalışmalarını başarıyla yürüten CitiPR, TS 13532 Organizasyon Hizmetleri, TS 9300 Reklam Hizmetleri ve TS 13573 Danışmanlık Hizmetleri kapsamında belge aldı. CitiPR, İstanbul Türk Standardları Enstitüsü İl Müdürlüğü tarafından verilen bu belge ile TSE Hizmet Yeterlilik Belgesi’ne sahip ilk halkla ilişkiler ajansı oldu. 1 Kasım’da düzenlenen törende CitiPR Kurucusu ve Genel Koordinatörü Derya Aslan’a belgeleri TSE Anadolu Yakası Hizmet Yeri Belgelendirme Müdürlüğü’nde Hizmet Yeri Belgelendirme Müdürü Metin İnal tarafından takdim edildi.

TSE ‘güven’ demek
İnal, Türkiye çapında bugüne dek yaklaşık 30 bin hizmet yeterlilik belgesi verdiklerini ifade ederek, “Enstitü olarak sektör kuruluşları ve dernekleriyle iç içe çalışarak günün koşulları doğrultusunda standartları belirliyoruz. Verdiğimiz belgeler firmaların gerek personel gerekse de altyapı açısından ileri bir seviyede olduğunu ortaya koyuyor. Her sektörde birçok firma hizmet veriyor. Enstitümüz bu firmaların çalışma alanlarına göre belirli kurallar oluşturuyor, standartları belirliyor. Böylece satış öncesi ve sonrası hizmet kalitesi saptanıyor. Bu belgeler, sektörel birçok alanda olduğu gibi hizmet sektöründe de kuralların olduğunu ve bunlara uygun hareket edilmesi gerektiğini ifade ediyor. Verilen hizmetlerin belirli kurallar ve çerçeveler içinde izlenebilir olduğunu, marka tanınırlığının arttığını, müşteriler nezdinde ise güven verdiğinin altını çiziyor” dedi.

PR sektörü için gurur verici
Törende konuşan CitiPR Kurucusu ve Genel Koordinatörü Derya Aslan ise şunları söyledi: “Halkla ilişkiler faaliyetlerini sektörün profesyonellerini bir araya getiren TÜHİD gibi değerli derneklerin çatısı altında icra ediyoruz. Türkiye’de markaların algı yaratma süreci ile gelişmelerine sistemli katkı sağlıyor, marka yönetimi, iletişim, reklam ve organizasyon çalışmalarını gerçekleştiriyoruz. Türkiye’de bu alanlarda faaliyetleri bulunan ajansların 1960’tan beri sektörel standartları belirleyen TSE gibi önemli bir kuruluşun denetiminde olması ve her sene yenilenecek şekilde hizmet yeterliliklerinin onaylanması sektöre ve hizmet verilen markalara katkı sağlayacaktır. TÜHİD verilerine göre Türkiye’de sayısı yaklaşık 120 civarında kayıtlı Halkla İlişkiler ve İletişim Danışmanlığı Ajansı var. CitiPR olarak danışmanlık, organizasyon ve reklam alanındaki başvurumuzun ardından Türkiye’de kendi sektörümüzde bu üç alanda aynı anda hizmet vererek yeterlilik belgesi sahibi olan ilk ajans olduğumuzu öğrendik. Bu belgeleri almaktan gurur duyuyoruz.”

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