Coach is Launching its New “Coach Family”

Coach’s planetary muses are present for this winter campaign: Jennifer Lopez, Michael B Jordan, but also Kiki Mizuhara and Jeremy Lin. The return to sources and refuge values, the spirit of community, of course, in this anxiety-provoking period. Coach have therefore chosen to stage its ambassadors “in family”, alongside relatives and their families.

Coach: Introducing Fall 2020: a new perspective on what matters most. Starring #CoachFamily member #JenniferLopez and two other generations–her mother Guadalupe “Lupe”, and children Max and Emme. “Family is all about having a constant source of love for each other. It also means a whole lotta work and a whole lotta patience—but the good kind,” says Jennifer.


Togetherness. Timelessness. The things that matter most. Fall 2020 is a story about family with the #CoachFamily.

Released as a series of photos and films inspired by family videos, the campaign reflects the optimistic spirit of the New York-based Coach. A more than warm campaign, where Jennifer Lopez is photographed alongside her mother Guadelupe Lopez and her children Emme and Max Muñiz, Kiko Mizuhara appears with her heart, Yuka, and her cats Chiccho and Bambi…

Over the course of the season, more portraits will be unveiled, including those of roommates Julia Fox and Richie Shazam, of host, writer and producer Jack Mizrahi and his House of Gorgeous, and of the Street Dreams Magazine photography collective.

“Right now, we think it’s important to review our values,” said Stuart Vevers, Creative Director at Coach. “For me, fashion has always been about community, creativity and relationship building. sustainable. I am proud to share with our Coach Family stories about the people who matter most in their lives – authentic and timeless relationships ”.

Coach launches its new “Coach Family” campaign
For the launch, a series of posts ask the community to share what family means to them, exposing impactful thoughts on the relationships that endure and the values ​​that stretch across generations. main bags and shoes from the house’s 2020 winter collection, including the Tabby shoulder bag, the Rivington belt bag and the Mid Top CitySole, Coach’s all-new CitySole sneaker.

Source: Coach

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Coach's planetary muses are present for this winter campaign: Jennifer Lopez, Michael B Jordan, but also Kiki Mizuhara and Jeremy Lin

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