The business for which Epa Colombia and Hassam‘s ex-wife, Tatiana Orozco, compete

The ex-wife of the well-known comedian Hassam, Tatiana Orozco, has proven to be more than “just the ex-wife” ofthe comedian, showing her not so well-known face, that of a businesswoman.

With little trace of photos with Hassam on her Instagram, Tatiana Orozco moves away from the “shadow” of her ex-husband and enters the hair contest, seeking to confront Epa Colombia and its famous keratins in business, offering an ultimatum in the decision of the woman regarding her hair, ‘straight hair or curly hair’.

With little trace of photos with Hassam on her Instagram, Tatiana Orozco moves away from the “shadow” of her ex-husband and enters the hair contest, seeking to confront Epa Colombia and its famous keratins in business, offering an ultimatum in the decision of the woman regarding her hair, ‘straight hair or curly hair’.

On her Instagram, she introduces herself as the Curly Hair Girl, she says she has about 174,000 followers and adding up, what stands out the most on her Instagram account, are her “perfect” curls that always take the show in the photos of the account. .

What is a Curly Hair Girl?
The Curly Girl Method or Curly Hair is a guide to take care of curly/kinky hair to achieve defined and voluminous curls from hydration in natural hair.

Tatiana’s business contrasts completely with the Epa Colombia company that is dedicated to “ending” frizz, straightening the hair completely, which is why Tatiana Orozco has gained strength, because it is the most direct contender, the ” nemesis” of keratins Epa Colombia.

Keratinas Epa Colombia has shown that the most important thing to enter the commercial market, and especially in the hair products business, is to stand out from the competition and sell a unique experience, which you will only experience when you consume your product. An experience that Tata Oro does not yet offer, since until now it is a relatively new brand, however, it is on the right track by covering a “lonely” market, because curly hair has not always been a sex symbol.

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Today, with female empowerment, feminine qualities have become more relevant, reaching beyond just the typical “Hollywood” stereotype, exploring and highlighting the beautiful and real woman much more, creating a market for all types of hair, in This case highlights the natural curly hair.

The truth is that Epa Colombia and Tatiana Orozco do not directly confront each other in their business, although they cover similar areas, their market is very different, because the person who decides to have keratin done is not the same person who decides to take care of their “naturally” hair. curls. Epa Colombia knows how to stay in the market, will Tata Oro do it in the same way as Epa Colombia? This is a question that only time will tell.

With ‘similar’ prices, Tata Oro seeks to snatch clients from Keratinas Epa Colombia so that women keep their curls and make a difference among the group of their friends, meanwhile, Keratinas Epa Colombia retains the title of being a strong brand.