Desserts are the Revelation of Home Delivery
The addresses have helped the finances of the restaurants that, due to the restrictions, have not been able to serve diners in their premises and have also responded to the cravings of consumers in isolation.
In this context, the diversification of food orders has been a phenomenon that shows new customer preferences.
One of them is that the desserts entered with force in the list of the orders that the domiciliary ones take, especially for the snack. Oriental, typical and Mexican food are attractive, although Arabic has fewer followers.
The one that seems difficult to unseat, judging by the statistics of the two main household players, is the hamburger as the first in preference.
In his analysis of the movements of his orders and the behavior of his customers, Rappi explains that although demand has increased at all times of the day since the pandemic began, the greatest activity has been noted in the bands corresponding to the lunch, snacks in the morning and afternoon, the latter being the one that grew the most, 107%.
Consistent with the increased demand for food at this time of day, indulgent or indulgent products appear in consumer orders to satisfy cravings. And it is that, in the middle of the isolation, the desire for a cake, a special coffee, a milkshake or even a pie is present.
Among the most requested in this segment are the dessert categories in general with an increase of 100%.
Bakery products (70%), ice creams (80%) and empanadas (59%) follow.
By dishes, a dynamic is detected in the orders of the crepes with increases of 400% in sales.
Fish and seafood follow (150%), vegetarian food (130%), grill and international food 120%, according to Rappi statistics.
As for the hamburger, he assures that last year about 44,473 daily units were sold in the country through his platform, which means one every 1.9 seconds.
According to Trias Marketing, in 2020 the orders of this product increased 34% compared to 2019 for a total of 16 million hamburgers last year.
EXPENSES AND CITIES
The iFood platform also has a read on order dynamics.
The most requested is fast food with 33%, then there are hamburgers (16%) and the typical one (9%).
Note that despite the fact that hamburger consumption represents one of the categories most demanded by Colombians, its growth in 2020 was just 22%. He adds that, in terms of international food, Chinese grew 227%, while Mexican 158%.
He adds that something different happened with Arabic food, which decreased -16%. On the other hand, the purchase of healthy food increased 104% and fast food 134%.
Statistics show lower consumption of arepas compared to 2019, with a decrease of 54%.
For their part, orders in dessert restaurants tripled and grew by 573% in 2020.
According to its statistics, the highest value order registered by the platform in 2020 was detected in Barranquilla for a value of $ 2,828,400. The purchase consisted of 24 bottles of whiskey.
There are some details by cities. 40% of the food ordered in Barranquilla is fast food, after hamburgers with 15% and Typical Food with 8%.
In Bogotá, 21% of what is ordered is fast food, then hamburgers with 16% and chicken with 14%.
By costs, iFood explains that the latest data available for 2021 show that Colombians spend $ 19,000 on average for breakfast, while for lunch the amount is $ 23,000.
The city that pays the most for food delivery is Cartagena above $ 27,000, while Bucaramanga spends only $ 19,000. The average for Bogotá is $ 25,000.
The payment for the home service is variable, but the average fee is $ 3,000. Cartagena is the one that pays the highest rate, close to $ 4,500 and Armenia the one with the lowest value, $ 2,300. In Bogotá the rate is $ 3,200.
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