According to reports, US technology giant Google has launched the YouTube Music app in India, entering the local booming music market and competing with Spotify, Apple Music, and local music brands.

According to reports, Google’s music streaming service YouTube Music’s ad-free version is 99 rupees ($1.42) per month. The high-end version of YouTube Music Premium is available for a free trial for 3 months and costs 129 rupees per month. YouTube Music can be opened with a stand-alone app, or it can be played on a computer desktop designed for streaming media music, offering original songs, albums, thousands of playlists and singer broadcasts, as well as YouTube’s own live broadcasts and music. Wait.

YouTube has become one of the most popular online music sources in India with advertising but free audio and video services. In the field of paid streaming music, the company faces a number of competitors in the local market, including Apple Apple Music, Amazon Prime Music and Spotify, as well as the old music service JioSaavn.

Currently, while music streaming services have about 100 million users in India, there are only a small percentage of paying users. The company’s challenge is to turn its vast user base into a paying customer. Although the Indian region has a cheap mobile data solution and has many digital payment services, many Indians are not accustomed to subscribing to streaming media services and making payments.

“India is a place where multilingual music is booming, and Indian artist singers have consistently ranked among the top YouTube music charts in the past few months. With YouTube Music, we want to bring quality global and Indian music to Indian users. And bring an immersive music experience,” said Lyor Cohen, YouTube’s global music director.