Harley Davidson has Decided to Make Electric Bikes

Although the Harley Davidson bikes are associated with a long tradition of large engines with a very personal sound, the American brand has decided to make the leap to electric bikes. An evolution that may displease some of his followers, but who already took time discussing in the internal areas of the company.

The project to develop Harley Davidson’s first electric motorcycle goes by the name of LiveWire. Although, at the beginning of this year, the company registered the name “Revelation” in the United States Patent and Trademark Office, so it is most likely that this is its name when it is officially presented.

This project has been in development for at least 4 years and, according to the roadmap of the brand, we will see the first results sometime next year. Once this happens, the brand’s plans will not end there. In addition to the “Revelation” resulting from the LiveWire project, the launch of two smaller and more affordable electric motorcycles is expected, the launch of which is scheduled for 2021 and 2022.

As described by Harley Davidson‘s chief operating officer, Michelle Kumbier, these two bikes will be “medium-weight” and offer “more manageable performance.” With them, Harley Davidson will try to enter the market of light electric motorcycles. A sector currently dominated by electric scooters, mopeds and high-end electric bicycles.

During the announcement, the manager wanted to make clear the level of commitment of his company with electric bikes: “We are going big with electric vehicles, with a whole family of products that will vary in size, power and price. When we look at the electrical market, we know that it’s about attracting a new type of customer. ”

Among the purposes of the brand there are also sketched other three vehicles that go even more than what the brand has us used to. They include a utility scooter, a kind of motorcycle designed for the field, and what appears to be an electric bicycle.

The Founder: Hülya Karahan

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