H&M Reinvents the Good Fashion Basics of this Must-have Japanese Brand

After Lemlem, Brock Collection and Simone Rocha, H&M continues to increase five-star collaborations. The next one: Toga Archives, founded in Tokyo by Yasuko Furuta.

Since 1997, the Japanese brand has been revisiting classic pieces from the feminine wardrobe with an avant-garde spirit and a non-gendered approach. “We have always admired the work of Yasuko Furuta, for the way she imbues her clothes with a very strong personality,” said Ann-Sofie Johansson, Creative Advisor at H&M.

 

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For the Swedish giant, Toga is revisiting its signature pieces, notably inspired by models from the house’s archives. The result is a collection for women and men made up of outfits twisted with playful details: the shirts are deconstructed, the dresses are adorned with transparent veils, the trench coats are dressed in silk scarves, the blazers are accessorized with pearls… “When I I launched Toga, I wanted to create clothes for curious people who are not afraid of change ”, for his part, Yasuko Furuta underlined.

An eco-responsible collection
In keeping with the eco-friendly commitments of the two brands, the capsule is designed from materials from more sustainable sources – such as wool from the Responsible Wool Standard (RWS), recycled polyester or Naia ™ yarn. Renew, made from wood pulp from certified forests and recycled plastic waste. To shop therefore without feeling guilty.

The collection, starting at 39.99 euros, will be available in September, from September 2 on hm.com and in the H&M store on rue La Fayette in Paris.

Reviewer overview

H&M Reinvents the Good Fashion Basics of this Must-have Japanese Brand - /10

Summary

After Lemlem, Brock Collection and Simone Rocha, H&M continues to increase five-star collaborations. The next one: Toga Archives, founded in Tokyo by Yasuko Furuta.

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