Is Facebook “Going Old”

Zuckerberg, 34, is still young, but his Facebook (144.96, -2.91, -1.97%) is beginning to worry about getting older and losing the favor of young people.

At the same time, the net red TikTok from the East is stealing the young people who were originally in the Facebook bag.

Facebook’s fear of “greasy middle-aged” has been around for a long time, and the last time it’s a taboo is Evan Spiegel’s snapchat. After the big move to acquire the clones, Facebook gradually got Snap (6.79, -0.23, -3.28%) chat. But the market is developing too fast, and recently Zuckerberg has to look again at the sudden appearance of TikTok. A few days ago, Facebook “clone” TikTok‘s short video Lasso, which has been on the iOS and Android platforms.

At the same time, the net red TikTok from the East is stealing the young people who were originally found in the Facebook bag.

Facebook’s fear of “greasy middle-aged” has been around for a long time, and the last time it’s a taboo is Evan Spiegel’s snapchat. After the big move to acquire the clones, Facebook gradually got Snap (6.79, -0.23, -3.28 %) chat. But the market is developing too fast, and recently Zuckerberg has to look again at the sudden appearance of TikTok. A few days ago, Facebook “clone” TikTok’s short video Lasso, which has been on the iOS and Android platforms.

For Xiaozha, the only gratification is that the fist product Instagram can still hold up for a day.

In terms of user usage frequency, Instagram has achieved a surpass toSnapchat  in the second quarter of this year. Moreover, Instagram is more able to earn advertising revenue for Facebook. The data shows that brands or product advertisements on Instagram and other channels are more acceptable to European and American teenagers, with the proportion reaching nearly 70%, which is much higher than Snapchat‘s 40%.

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