LVMH Signs New Tiffany Creative Director at Cartier

Nathalie Verdeille becomes the creative director of Tiffany as part of the staff renewal that the American firm began in 2019, at the hand of LVMH.

Tiffany & Co. He continues to restructure his team. The multinational jewelry company has hired Nathalie Verdeille, Cartier’s creative director since 2005, to fill the same position at the New York company. Verdeille will start work at the end of this year.

She is a familiar face for LVMH, who has controlled Tiffany since November 2019. Nathalie Verdeille previously headed the fine jewelry department at Chaumet, which is part of LVMH’s jewelry and watches division.

Since the group bought Tiffany for $ 16,200 (to date, the largest luxury corporate operation in history), its goal has been to reinvent the brand, in addition to strengthening its presence in the US market by competing with Richemont.

With the signing of Nathalie Verdeille, LVMH has stated that it is interested in further alignment in Tiffany‘s overall product strategy, according to WWD. The person in charge of the recruitment is Alexandre Arnault, who, together with Anthony Ledru, are in the process of remodeling the jewelery staff. Last March, Arnault recruited Ruba Abu-Nimah from Revlon as Marketing and Executive Creative Director; and Peter Marino, LVMH architect, for the renovation of Tiffany’s flagship New York location.

Tiffany & Co. It was founded in 1837 by Charles Lewis Tiffany. He began with a luxury goods store in New York, later gaining prominence with actions of great media impact such as the purchase of one of the largest diamonds in the world. Today, it is the most prestigious jewelry group in the United States.

The company first entered Spain in 2008, by opening a first point of sale in the capital. It settled in the Salamanca district, where it still operates. Subsequently, the group arrived in Barcelona in 2010 and occupied the ground floor of the Mandarin Oriental hotel, in Paseo de Gracia, with a space of 370 square meters; although now it will move.

Between August and October 2020, Tiffany earned $ 119 million, compared to $ 78.4 million in the same period last year. Excluding some costs related to the sale to LVMH, the company nearly doubled its profit, increasing 73% to $ 135.5 million.