Milan, 26 August 2018 – For her, Paula Cadermartori, designer of handbags and women’s shoes among the most popular and desired, “Made in Italy is above all the culture of beauty”.

And in his creations is not denying this young Brazilian creative but of Italian origins arrived in Milan in 2005 who founded the brand that bears his name in 2011, after his studies in Brazil of industrial design and the master at Istituto Marangoni in Milan and then again the Luxury Management course at the Bocconi University.

Today it has established itself, remembering the pioneering years of the beginning with tenderness, when everything was difficult, getting known, finding the right producers and then the enlightened retailers, but Paula never gave up, strong of an infinite passion for the high craftsmanship which grows in the laboratories around Milan and for the exclusive use of Italian leathers.

The first signal for his talent came a few years ago from the Vogue Italia competition, Who’s On Next. Since 2016 the brand has joined the OTB Group of Renzo Rosso and now the internationalization process is booming. “Since I was a child I used to play with my grandmother’s and my mother’s accessories, I preferred bags to toys”, recalls Cademartori. That has not lost in its style the desire for color, joy, brightness and fantasy. Here is the latest news: “TRUE COLORS”, a capsule collection available exclusively on the e-commerce platform of the brand from 29 August for a month on the website www.paulacademartori.com.

The collection, through a proposal of new accessories, reflects the DNA of the brand, relying on a combination of colors and processes with a contemporary and versatile allure. The models of bags are three together with an exclusive sneaker.

The selection of bags is characterized by a decorative front band knotted and closed by the iconic silver-plated metal seal, its famous “p Greek” that distinguishes the buckle. The three models in the collection – True, True Small and Little True – are available in single color, multicolor and printed versions and have clean geometric lines. They are distinguished by the combination of different materials such as suede and calf and their versatility. The bags, in fact, can be worn both by hand and over the shoulder and the Little True model even at the waist as a baby carrier. The new ‘YOKOO’ sneaker is made of calfskin and features an ergonomic line with a shaped sole. Available in white and in the ‘Tropical’ multicolor print version, the sneaker has an original removable bow, which gives a touch of personalization to the shoe, and a closure with the unmistakable buckle.