Razer Invests 2 Million Euros in Loupedeck Specialist in Streamers and Creators
Helsinki-based Loupedeck, the designer of custom controllers to make the creative process faster and more intuitive, today announced the entry of a € 2 million investment from zVentures, Razer‘s corporate investment body, the world’s leading lifestyle brand for gamers. The investment will be used to promote the growth of Loupedeck, starting with the launch of Loupedeck Live in September 2020, the controller specifically designed for Livestream.
Founded in 2016 through a crowdfunding campaign on Indiegogo, with great success that exceeded the original target by 488% of funding, Loupedeck has seen tremendous growth, being a leading brand in professional controllers with advanced personalization within the desks. of professional and amateur work.
Loupedeck’s 3 controllers – the Loupedeck +, Loupedeck CT and Loupedeck Live, offer deep integrations, seamless control and intuitively designed interfaces, addressing the growing demand to simplify the overwhelming complexities of broadcasting and creative software in today’s marketplace.
Loupedeck is the creator of Loupedeck +, the Creative Tool (CT), “the Live”; Custom consoles to enhance the experience of leading multimedia editing, design, and live streaming software for photos, videos, and audio. With the increasing demands of creative editing professionals, Loupedeck is committed to meeting your needs by expanding software compatibility and developing new hardware that makes multimedia editing fast, ergonomic, and creative, while working smoothly. either in PC or Apple environments.
Loupedeck products are developed to maximize creative potential and improve the editing process from start to finish, providing the most intuitive approach to the most complex software in the industry.
“Our mission is to make life easier for content creators, to make their work more fluid and successful, and with our recent entry into the live streaming market we have been able to expand this support to streamers as well,” he stated Mikko Kesti, founder and CEO of Loupedeck. “Live streaming has seen exponential growth over the last year, and with this collaboration with Razer we will be well positioned to continue to build our share of the market for streamers looking to level up their live streams.”
“When we first met with Loupedeck we were excited about his innovative solutions that help content creators to have precise control over their work,” stated Cho Weihao, Chief Investment Officer at Razer.
“Loupedeck Drivers enables gamers and streamers to broadcast and provide high-quality live content, which is what their fans and viewers demand. We look forward to working closely with Mikko and his entire team as they accelerate the development of Loupedeck in the live streaming market and beyond. “