Semi-mid-Size Cars Once Called ‘People’s Cars’ are not Using their Power in Korea

Although Hyundai Motor Company’s ‘Avante’ is struggling, there is no suitable partner to grow with, so there is no high expectation.

According to the industry on the 2nd, sales of semi-medium passenger models by five domestic automakers in the first half of this year were 53,797 units, down 3.0% from the same period last year (55,489 units). This is less than half of the level in the first half of 2011 (124,336 units) 10 years ago.

GM Korea and Renault Samsung Motors have come to discontinue their once flagship models, the Cruise and SM3. Due to domestic market conditions that do not favor hatchbacks, Hyundai’s ‘i30’ has established itself as a European strategic model and has been discontinued in Korea.

In the first half of this year, the Avante sold 42,222 units, accounting for 74.8% of domestic semi-mid-size sedan sales, and the Kia ‘K3’, which recently introduced a partially modified (facelift) model, took up 24.6% with 13,227 units. . In fact, it’s just both cars. During the same period, there were only 346 Velosters.

An industry official said, “As the new model of Kia K3 is expected two years from now, it is difficult to expect a sales rebound until then. .

The Avante also decreased in sales compared to the early 2010s, when it was very popular, but it surpassed 40,000 units in the first half of 2017 for the first time since the first half of 2017 (42,004 units). Compared to the first half of last year (37,605 units), it increased by 7.0%.

Looking at the recent sales trend, it seems difficult this year to exceed 100,000 units sold in Korea, which has not been exceeded since 2015 (10422 units). However, considering that the individual consumption tax cut will continue until the end of this year, it is possible to expect to achieve 90,000 units for the first time since 2016.

Hyundai Motor Company is expanding its lineup by adding a hybrid model that did not exist before to the new Avante and recently introducing a high-performance Model N. In particular, the launch of the Avante N is expected to serve as an opportunity for a sales rebound.

It is expected to get a good response from domestic consumers who are interested in high-performance models, as Motor Trend, a famous American automobile magazine, praised that it will “overwhelm competing high-performance cars in Germany and Japan.”