Spanish Volor Bought Portuguese Chocolate Producer Imperial

Imperial, the largest national chocolate producer, with brands such as Pintarolas, Regina, Jubileu, Pantagruel and Allegro, was bought by the Spanish company Chocolates Valor.

“The acquisition of Imperial is an important moment for us, it is the fulfillment of a dream. It was a careful decision that resulted from the fact that we found a company with which we identify and that complements us. Our ‘roadmap ‘integrates organic and inorganic growth, and in that sense we analyze numerous proposals to find the perfect travel partner “, says Pedro Lopez, CEO of Chocolates Valor, in a statement.

At stake is the purchase in the Vallis fund of the almost nonagenarian owner of emblematic brands such as Regina, Jubileu, Pantagruel, Pintarolas and Allegro, which has a factory in Vila do Conde and invoices around 33 million euros, by the Spanish Chocolates Valor, founded 1881, which has manufacturing units in Alicante and Zaragoza and closed the last financial year with sales of 138 million euros and profits of 12.2 million.

Imperial owner of Regina, Pantagruel and Pintarolas sold to Spaniards

“Imperial perfectly fits all the requirements we were looking for: it is a company specialized in chocolate, well loved and rooted in Portugal, with quality and tradition brands, with unique flavors, with a solid manufacturing structure, a good approach to the market and with a complementary portfolio to that of Chocolates Valor “, considers Pedro Lopez.

The CEO of Chocolates valor, a family business where the fifth generation of the Lopez family already works, guarantees that the objective of the owner of Imperial “is to stimulate the development of the businesses of both companies, inside and outside their natural borders, strengthening and valuing the its brands and history, with great capacity to adapt to the cultures and habits of different consumers, and maximizing the synergies of both specialized companies “, underlining” the high ‘know-how’ of the entire Imperial team of professionals “.

Imperial will continue to be managed by Vallis Capital Partners

In addition, Chocolates Valor guarantees that the Imperial factory “will continue to operate as usual, and the facilities and brands will continue to be managed by Vallis Capital Partners”.

The purchase of Imperial is the second acquisition in the history of Chocolates Valor – in 2013 it acquired the Ateca chocolate factory (Zaragoza) and the historic Huesitos and Tokke brands – and the company’s first international operation.

Valor presents itself as “the second brand in Spain in the category of tablets, the company’s main core”, being “the market leader in segments as important as chocolates with a high percentage of cocoa, unsweetened chocolates, chocolates with nuts, hot chocolates, as well as snacks with the Huesitos and Tokke brands “.

In addition, according to Valor, it “recently positioned itself as a strong‘ player ’in soluble cocoa with its‘ Authentic Cacaos ’”.



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