The 5 Trends That Are Changing the Tourism
Tourism has become a mass economic activity and of prime importance.
Under the generic name of “responsible tourism”, many innovative practices are emerging for tourism. The rise of collaborative consumption has also greatly changed tourism, with the emergence of accommodation and leisure offers between residents.
The current tourism market is characterized by an increased segmentation between increasingly specialized activities, which forces professionals to develop offers, stays and individualized activities. It is about adapting to the evolution of society and the aspirations of consumers. No one wants to experience mass tourism as we did in the 1980s and 1990s.
While the economic crisis is pushing some families to stay home during the holidays, tourism continues to grow with a rise of 4% in 2013. At that time, the number of tourists passed the fateful one billion mark. Thus, 1.087 billion tourists traveled the world in 2013 and 1, 2 billion in 2015.
This figure was only 25 million in 1950 and rose to 800 million in 2005.
The number of Chinese tourists explodes
The Chinese are already the most numerous to travel and fuel this significant growth in the number of tourist stays abroad, not to mention the explosion of Chinese tourism in China which is growing even faster.
1 Ecotourism or “green tourism”
Ecotourism’s main focus is the discovery of natural areas through activities of discovery or recreation respectful of the environment, but also the meeting of men living in and in this area.
The term “green tourism” is sometimes misguided as a marketing argument to offer simple outdoor activities, without necessarily highlighting local ecosystems or populations. However, labels allow to control the truly ecotouristic dimension of certain activities or accommodation offered: this is the case of the European eco-label, the Green Key or the label Gîtes Panda.
New types of accommodation are available, such as tree houses or eco-friendly campsites. Strong trends are also related to ecotourism and based on free accommodation, such as wwoofing and farm stays.
Short breaks, more favored by tourists today, are part of the success of eco-tourism. Today, for example, one prefers to spend a few days in the green in a nearby destination rather than taking a month off during the summer.
The question of transport
According to the Ministry of Ecology, tourist travel in France is mainly by car. These account for 6% of greenhouse gas (GHG) emissions, or about 30 million tonnes of CO2 per year.
But it is the airplane that is responsible for the negative impact of tourism on the environment since it releases 40% of CO2 emissions generated by the tourism industry. Indeed, an aircraft emits between 134 and 148 grams of CO2 per passenger and per kilometer (against 2.6 grams for the train). Air travel accounts for around 5% of total global GHG emissions.
The ecological concern pushes some to avoid flying and to favor nearby destinations and modes of transport such as the train, deemed less polluting. Cyclotourism is also preferred to less pollute and slow down the pace. The question of the choice of transport is one of the components of green tourism today. However, with the rise of low cost flights, it is difficult to favor low-cost modes of transport at lower cost.
2 Fair and equitable tourism
Tourism has the same tendency to search for values and meaning in consumption as a rule. Indeed, even when holidays arrive, we aspire just as much to “consume better and live better”.
That’s why this tourism based on the values of solidarity and commitment is developing. It should also be noted that the available offer seems to grow faster than the turnover achieved by professionals (who remain very discreet about their commercial performance) The importance of values in the choice of destinations
We can distinguish two trends of this form of alternative tourism, fair tourism and solidarity tourism. The ATES, Association for a Fair and Solidarity Tourism, promotes these forms of tourism and brings together associations or travel agencies engaged.
it’s about going to meet communities or people with whom we will live, to which we will engage for one or more weeks. We agree to pay a price, which we know will benefit its guests, in the same logic as that of fair trade.
Fair tourism enables local people (poor countries) to reap more socio-economic benefits from tourism because it is developed with these populations, with the aim of improving their living conditions.
3 Solidarity tourism:
Solidarity tourism brings together forms of alternative tourism that put people at the center of the journey and which are part of a logic of territorial development. For example, the tour operator financially supports local development actions through a portion of the price of the stay.
The involvement of local populations in the different aspects of the tourism project, respect for the individual, cultures and nature and a more equitable distribution of the resources generated are the foundations of this type of tourism.
The alternative tourist seeks to be in touch with the local population. This is what Good Spot offers for example. This platform connects individuals and authentic local guides, ready to make known their region, their city, their heritage. Good Spot identifies and connects local talent with travelers seeking authenticity. A new way of discovering a destination, off the beaten track, by privileging exchange and human contact.
For local guides, Good Spot makes it possible to generate additional income, while enhancing its knowledge. The platform brings together hundreds of proposals for visits and activity in many countries.
4: The co-holidays
The economic crisis sometimes forces people to make holiday choices. One distinguishes a certain hause from the stay in the family or with friends for the holidays, for obvious financial reasons.
However, for those who still wish to keep the option of a vacation rental, the trend is to “co-vacation”: single people or families who do not know each other share a hotel room or mobile home for the duration of the holidays.
The way also to rent exceptional habitats: “We rented in Italy a sixteenth century palace near Florence to five families. For the same price as a banal rental in France, about 1,000 euros per family per week, we enjoyed an exceptional setting, totally inaccessible without sharing with our friends, “says Melissa, in Paris.
Co-holidays can be considered for accommodation but also for transportation or leisure. Initially seen as a way to save money, co-vacations can also be an opportunity to build friendly links with people you do not know, in a more relaxed atmosphere than in our daily lives.
5: The slow tourism
Slow tourism or slow travel is part of the “slow” movement, which promotes a slowing down of practices and lifestyles to better appreciate things. The slow tourist will prefer a stroll along the shore to an hour by jet ski or the journey with donkeys on the road to Stevenson in the Cevennes rather than the rally in 4 × 4, spend winter holidays on the farm rather than at La Plagne.
Slow tourism advocates public transport: trains, buses, coaches, carpooling … “Zero pollution” transports such as rickshaws, rickshaws, bicycles and others are strongly emphasized.
Slow tourism contributes to the development of cycling
In fact, cycle tourism is on the rise as evidenced by the development of Greenways and bike-routes. A label has even been created to promote the reception of cycle tourists, the “Cyclotourism City” label.
Many sites exist providing circuit, good addresses and tips. Agencies are also more and more numerous to offer us turnkey stays. We only have to pedal, sitting or lying down, in France, across Europe and even much further, to discover many territories at velocipedic speed!
Glamping to stay green
In this category, we can classify glamping, which combines “camping” and “glamor”. Glamping is a new trend for those who want to spend their holidays “green” and rediscover the pleasures of a life close to nature, while focusing on comfortable sites and a certain aesthetic in the habitat.
Forgotten camping at daddy with scratching duvets, hard floor mats and mosquitoes: the glamping is more cozy than the bivouac.