The Maison Bulgari Presents the New High Jewelery Collection

The Bulgari Maison presented the New High Jewelery Collection by choosing the Teatro alla Scala in Milan as the Location. A unique event both for the godmother represented by Chiara Ferragni, and for the event itself.

For the Lombard capital it was in fact the first important event after the pandemic.

In this new restart Bulgari does it big by organizing a private concert at La Scala. To wear the New Collection, entitled “Magnifica”, its Global Ambassador: Chiara Ferragni.

The Maison Bulgari presents the new high jewelery collection. Location “La Scala Theater in Milan

Accompanied by her mother (while Fedez was at home with the children) Chiara, the real princess of the evening, wore Bulgari accessories.

 

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A post shared by BVLGARI Official (@bulgari)

The Maison Bulgari presents the new high jewelery collection. Location “La Scala Theater in Milan

The Maison Bulgari Accessories that included: the handbag from the Serpenti collection, the gold and diamond necklace and the matching pendant earrings.

Jean-Christophe Babin (CEO), had already anticipated that Milan would be the ideal location to represent the new creations.

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Location “La Scala Theater in Milan
Source Photo Instagram
“For the first time we will reveal our collection in Milan”, he declared a few weeks ago.

“This will be the first major physical event in the city in the year 2021.”

The Maison Bulgari presents the new high jewelery collection. Location “La Scala Theater in Milan

This time the Roman high jewelery maison prefers Milan for the first major post-health emergency event.
“By the end of the year”, declared the CEO of Bulgari, “We will also have another big event in the city. Most of the events we are organizing this year are in Milan. For the good not only of Italy, but also of Europe. We are Italians and Milan is as important to us as Rome. This is why the first hotel we built was in Milan and not in another city ”

“Magnificent. The New High Jewelry Collection , is the new collection of accessories that will see for the first time the collaboration of the Italian brand owned by the French group LVMH since 2012 with the Greek designer Mary Katrantzou, who has given her personal interpretation to the symbol of the snake .