The Trade Fair Business in Germany has Collapsed by 70 Percent
Düsseldorf The German trade fair industry is suffering from the consequences of the pandemic like hardly any other industry. Due to worldwide travel restrictions and bans on larger events, only 114 of 355 planned trade fairs could take place in this country in 2020. This was determined by the trade fair association of the German trade fair industry, Auma. Sales were almost 70 percent lower than the expected four billion euros.
Instead of 248,000 companies, only 70,000 companies were able to exhibit at trade fairs in Germany. Usually 60 percent of the exhibitors come from abroad. Only 4.3 million trade fair visitors came to the events – instead of the expected 15.6 million guests.
It doesn’t look any better for the industry this year either: Around 110 of the 380 trade fairs planned last autumn have already been canceled or postponed to 2022. Most recently, the boot in Düsseldorf was completely canceled for this year. The largest art fair, Art Cologne, will be moved to November. The Hanover Fair will take place digitally in April. The Photokina in Cologne will no longer take place after 70 years.
Because corona vaccinations are being delayed worldwide and infectious virus mutations are rampant, it is not foreseeable when trade fairs in this country can start again with face-to-face events