Why Wonder Woman has been so Successful
It’s hard to say we’re surprised, but now it’s official: a study of 350 leading films from 2014-2017 found that women’s films were more profitable than men’s stars. Did you understand that Hollywood?
Research seal. This time it is about the success of films in the presence of women in the lead roles. For years, opponents have used excuses that women’s films are very simple, less profitable and therefore not worth doing.
According to a recent study by the Creative Arts Agency and Shift7, films featuring women in lead roles are more profitable than films with men in lead roles. “The notion that women’s films are not economic and not good for business is simply wrong,” CAA Christie Hauberger told the New York Times. “In fact, they’re a business asset.”
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