BYD is further expanding its business in Germany: With AVAG, the Chinese manufacturer has now gained one of the country’s largest car dealerships as a new sales partner – and is strengthening its presence in three important metropolitan.

Chinese electric car manufacturer BYD is partnering with a prominent name to expand its German sales and service network. With AVAG Holding SE, one of Germany’s largest automotive dealership groups, BYD has gained a strong new retail partner. AVAG will offer BYD models at its locations in Ludwigshafen, Dresden, and Leipzig.

For BYD, the cooperation represents another strategic step in expanding its market presence in Germany. The world’s largest manufacturer of electric vehicles has been working consistently for months to expand its dealer network and ensure comprehensive service expertise (as previously reported).

Industry heavyweight in Europe

With AVAG, a partner with extensive market experience, strong regional roots, and corresponding sales volumes is now joining the company. The Augsburg-based family business employs around 6,000 people and has a presence at over 200 locations across Europe. Most recently, it sold nearly 120,000 vehicles. Annual revenue exceeds three billion euros.

“We are delighted to have another experienced and passionate partner at our side in the AVAG Group, which will help us advance the expansion of our sales and service network in three key cities,” said Lars Bialkowski, Managing Director of BYD Germany, according to a press release issued on Monday.

AVAG also views the new partnership as a step towards the future. “BYD stands for innovation and the future – with a model portfolio that perfectly matches our commitment to modern, efficient, and affordable mobility,” explained AVAG Divisional Board Member Ulf Pfeiffer. “We are convinced that our customers will also be enthusiastic and look forward to working with BYD to shape the mobility of tomorrow together.”

For BYD, AVAG’s involvement means not only additional sales space but also an important signal to the market: The manufacturer is strategically integrating established automotive retail groups to significantly accelerate growth, visibility, and service quality in Germany. The locations in Ludwigshafen, Dresden, and Leipzig represent three economically and automotive-oriented regions with high potential.

Expanding the dealer network is considered a key prerequisite for BYD’s further market penetration in Germany. At the beginning of the year, the brand launched in Germany with 26 dealer locations; by the end of the year, 150 signed dealer and service centers were ready to operate. By the end of 2026, there are expected to be 350 locations.

The new network size is also reflected in the KBA statistics: As of the end of November, BYD had 19,197 new registrations, representing growth of almost 650 percent compared to the same period last year.