A Tailor-Made Perfume L’Imperatif Madame
This week Banana Moon injects its relaxed Californian spirit into green and romantic panties. At Louis Vuitton, we opt for a tailor-made perfume service. The customer can thus recharge their unique elixir to keep it for life, if they wish. For its part, IKKS is launching its live shopping. Another way to shop online in this period marked by Covid-19. And which allows – among other things – to guide the customer to choose the pieces he will wear over time, rather than being tempted by compulsive shopping.
I want to offer our customers the possibility of wearing a unique trail, made in my creation workshop, ”explains Jacques Cavallier Belletrud. Since 2012, the Master Perfumer has been designing his creations for the Louis Vuitton house. A luxury that this year extends to a bespoke perfume workshop.Understand the client, his tastes and his lifestyle in order to offer him the most personal olfactory portrait possible. A unique, handcrafted fragrance, backed by long-lasting service: with on-demand refill, each formula will be kept for life in the archives of the great fashion house.
While the new generation can no longer do without the TikTok application, another platform is also enjoying worldwide success among the youngest: Twitch. Reason why fashion decides to seize it. At the end of the year, it’s Ralph Lauren who is doing it through a collaboration on the occasion of an immersive virtual event around gaming and the holiday season. The house is unveiling its video game “The Holiday Run” which will be tested by the best European Twitch players (Domingo, Toby Jizzle and Jonas). For the occasion, players and performers will wear iconic Polo Ralph Lauren looks.
Experience to be discovered on December 18 at 6 p.m. on players’ Twitch channels.The IKKS brand has joined forces with the start-up Spockee to develop a thematic shopping platform. All filmed and broadcast live on ikks.com. In total, no less than 20 minutes of personalized gift ideas, supplied with a selection of pieces from his fall-winter collection. An event which took place on December 10 and which should be repeated in 2021. “We are looking for the best of the ready-to-wear shopping experience. This is obviously vital in today’s world, “explains Valérie Dassier, Deputy Managing Director of the IKKS group.
“The Hogan Delights”. Its name is already very evocative. For the holidays, the shoe and ready-to-wear brand Hogan is setting up shop as a gourmet pop-up at Bon Marche in Paris. The idea behind this project? Celebrate the label’s new sneaker, the Hogan Hyperactive, from the Fall-Winter 2020-2021 collection. With its sole and its colors in reference to the flavors of pastries, this sneaker comes in white leather and is adorned with orange and brown details. Because in a society where basketball is on all fronts.
This season, Italian label Calzedonia is giving four influential girls the freedom to imagine tights. Carla Ginola, Hanna Lhoumeau, Mara Lafontan, but also former Miss France Laury Thilleman lend themselves to the exercise. Scratched with the message “I don’t care”, inspired by astrology or studded with geometric patterns, the pieces of the Calzedonia capsule were designed above all to be worn.
Banana Moon is launching its weekly planner of five eco-friendly panties. The delicately satin-finished pieces feature bright colors and small patterns that differ depending on the day of the week. The result is a pine green panty decorated with two heart-shaped barley sugar, a red “Santa Baby” and even a yellow adorned with small flowers. Christmas-inspired underwear for a sexy (and responsible) gift idea under the tree.
Before being bought and worn by the consumer, a garment is born from an idea. At Princesse Tam-Tam, underwear owes its life to its stylists, modelers, artistic directors. But the patterns on textiles owe their creation to only one group: the “print” designers. At the heart of its Parisian offices, six designers each day imagine the patterns that will represent the lingerie of the French brand, season after season. Long-term work that can be found printed on Shaker panties, a frilly bra, Attitude pajamas or other products produced
A Tailor-Made Perfume L'Imperatif Madame - /10