CNH Industrial and Legambiente launch the “Earth Evolution” Project

CNH Industrial, with its agricultural brand New Holland Agriculture, and Legambiente have joined forces for the “Earth Evolution” project which was presented today to the press, institutions and trade associations. The announcement was made by Angelo Gentili, national agriculture manager of Legambiente, Carlo Lambro, Brand President New Holland, and Daniela Ropolo, Head of Sustainable Development Initiatives of CNH Industrial, during the second edition of the National Agroecology Forum organized online by environmentalist association, live streaming on the Facebook pages of Legambiente, Legambiente Agriculture and La Nuova Ecologia and on their respective sites.

The “Evolution Earth” project aims at adopting an innovative approach for sustainable and social farming practices in participating farms. The first collaboration of the project will involve Libera Terra Mediterraneo, an ONLUS consortium that starts from the social and productive recovery of assets freed from the mafias to obtain high quality products through methods that respect the environment and the dignity of the person. By joining the project, this consortium will provide its participating cooperatives with the equipment necessary to practice agriculture 4.0.

New Holland will supply six automatic guidance systems for precision agriculture, which will be installed on tractors at four of the consortium cooperatives located in Sicily: the Rita Atria cooperative in Castelvetrano, Trapani, the Beppe Montana cooperative in Lentini, Syracuse, the Placido Rizzotto cooperative and the Pio La Torre cooperative in San Giuseppe Jato, Palermo. The Rita Atria and Beppe Montana cooperatives already have two latest generation New Holland tractors and the Brand will support the purchase of additional equipment, such as an innovative seeder designed for organic farming, with the aim of improving the productivity and efficiency of the cooperatives through the use of the latest technologies.

Carlo Lambro, New Holland Brand President, said: “This project fits perfectly into New Holland’s ‘Clean Energy Leader’ strategy, which aims to drive the transition to sustainable and less resource-intensive agriculture. future is synonymous with sustainability. We have taken futuristic steps towards agriculture that respects and protects the environment, continuously innovating our technology to allow our customers to produce more with fewer resources. This project will allow participating cooperatives to benefit from better than agriculture 4.0, improving its resistance to climate change and its decision-making processes “.

“Our ultimate goal as CNH Industrial is to be the driving force of sustainable change and this also means giving farmers the opportunity to actively participate in this change” – said Daniela Ropolo, Head of Sustainable Development Initiatives at CNH Industrial -. “This goal of ours affects many initiatives, such as the collaboration we have developed with Legambiente and other projects like this one, which aim to provide farms with financial support and the tools to advance along the path of sustainable and social agriculture. The “Evolution Earth” project is also one of the initiatives financed by the global solidarity fund of 2 million dollars that CNH Industrial has set up to support the fight against COVID-19, in those areas where companies and communities have been strongly impacted by the effects of the pandemic “.