Donald Trump’s Ads Dominate YouTube
A Bloomberg agency report stated that the YouTube homepage bulletin board will display ads supporting President Donald Trump‘s re-election campaign on Election Day 2020, as President Donald Trump‘s re-election campaign bought YouTube’s main advertising space until early November, including Election Day November 3.
The YouTube bulletin board is a digital billboard placed at the top of the main page of the video platform, and some ads last for 24 hours, which in turn reach about 60 million people, as YouTube receives 1.8 billion users per month.
Donald Trump’s campaign by buying this ad space is betting that views can help filter him in the most important days leading up to the election.
It is noteworthy that this is not the first time that Donald Trump’s campaign has purchased YouTube homepage ads before the important election events, as last summer the campaign spent between 500 thousand and one million dollars on the advertising space before the first democratic presidential debate in June.
Bloomberg reported that Donald Trump’s presidential campaign prefers buying a YouTube homepage bulletin board rather than buying a traditional targeted ad.
It is not clear how much money Donald Trump’s re-election campaign spent on the advertising space, but such a campaign can cost more than $ 1 million a day, as YouTube is now the second most popular website in the world after the online video platform surpassed the Facebook network of Terms of web traffic in 2018.
And the YouTube platform in October 2019 presented a specialized tool called Instant Reserve, which allowed the campaigns to reserve ad space in certain regions on certain days, focusing on the primary elections for the states, and starting from the following November, this initial version of the tool gave the candidates the option to purchase in any Time until the end of 2020.
Criticism of political ads in recent years has focused on the practices of targeting mini-ads to very specific groups of users, a technology made possible by the amount of personal data collected by social media platforms.
Donald Trump's Ads Dominate YouTube - /10
A Bloomberg agency report stated that the YouTube homepage bulletin board will display ads supporting President Donald Trump's re-election campaign on Election Day 2020, as President Donald Trump's re-election campaign bought YouTube's main advertising space until early November, including Election Day November 3.