GameStop Hires Amazon Executive as Head of Growth

GameStop is in the process of moving its business from the brick-and-mortar retail model to e-commerce to compete with firms like Walmart.

GameStop announced Tuesday the appointment of executive Elliott Wilke as chief growth officer, the latest high-level appointment after shareholder Ryan Cohen took over the video game retailer’s shift to e-commerce.

Shares in the company, which were at the heart of a Reddit-fueled retail trading frenzy earlier in the year, were up more than 7% on Wall Street.

GameStop is in the process of moving its business from a brick-and-mortar retail model to an e-commerce business that can compete on a large scale with firms such as Target and Walmart, as well as tech companies Microsoft and Sony.

As a sign that a broader review is coming, at least two executives have recently left: Director of Customer Service Frank Hamlin and CFO Jim Bell.

Wilke, who has spent nearly 7 years at Amazon and last ran his Fresh Stores business, will oversee growth and marketing strategies at GameStop.

The company had already hired another former Amazon executive, Jenna Owens, as its chief operating officer earlier this month. Owens had managed multi-channel distribution and fulfillment at Amazon.

This was preceded by the appointment of Matt Francis as its first CTO last month. He was also the head of Amazon’s engineering team at Amazon Web Services.

The reorganization expanded the company’s board of directors, although the expected retirement of 8 directors was announced at its annual meeting this year.

Earlier in the month, GameStop announced the formation of a three-member committee chaired by Ryan Cohen, who is responsible for moves leading to a realignment of the company’s leadership.

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