Genesis BBQ Enters the German Market

BBQ,Targeting Germany opening 2 branches in July. It is the target of the European market following Spain. It is expected to become a bridgehead for expanding the global sector in the future.

 

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According to the franchise industry on the 14th, Genesis BBQ was confirmed to open two branches in Germany in July. A master franchise contract was signed with a local subsidiary in Germany, and the store is currently under construction.

There are a total of two new stores in Germany, one in Frankfurt and one in Oberhauser (around Frankfurt, Germany headquarters). Most chickens sold at Korean BBQs are cooked locally.

The region has created Germany’s largest Korean community. Therefore, it is said that the Korean American Association has great expectations for the BBQ opening.

Since its entry into China in 2003, Genesis BBQ has advanced into 57 countries, including the United States and Spain. With the opening of the German branch, there are a total of 58 foreign countries. The number of overseas stores in operation is more than 300, and the total number of stores including domestic and foreign stores is 1604.

Meanwhile, chairman Yoon Hong-geun of Genesis BQQ announced earlier this year with the goal of achieving KRW 50 trillion in sales through the New Year’s event, and expressed his determination to retake the No. 1 position in the industry through aggressive overseas expansion.

 

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Reviewer overview

Genesis BBQ Enters the German Market - /10

Summary

BBQ,Targeting Germany opening 2 branches in July.

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