Instagram Test Adds Personal Fundraising Function

As early as the end of April this year, Instagram announced the addition of the Donation Stickers function, allowing live broadcast viewers to directly donate to users of approved organizations, thereby facilitating non-profit organizations to raise funds. In the near future, the transmission function will be extended to individual users and will be tested first in the United States, the United Kingdom and Ireland.

Instagram said that since January, users of its platform and Facebook have raised more than 65 million U.S. dollars for the new cvid-19 epidemic and racial issues. Last month, US donations doubled. As for the new personal fundraising feature, it will allow users to display the link directly from their profile page. The test will be conducted on the Android system and then on the iOS system.

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If users want to start using the “Personal Fundraisers” function, users with permission can first click “Edit Personal Information” and then “Add Fundraising Activities”. The system will ask the user to select a photo as the fundraising page, select the individual’s fundraising category, and provide more information about the individual’s career, including the reason for seeking fundraising.

Instagram will review all fundraisers to ensure that their fundraising activities are eligible. The detailed fundraising rules are the same as Facebook, including: community projects and groups, crisis relief, volunteer services, tourism, medical care, education, and pets. But Instagram emphasized that this feature will not be able to raise funds for political campaigns or any activities that violate local laws.

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After the fundraising activity is approved, users can continue to raise funds for 30 days, and can choose to extend the fundraising time once or end early. Users can choose to donate to individual fundraisers as anonymous, but the creator can still see their Instagram user name, profile page name and donation amount. Within six days after the first donation, the creator will begin to receive the donations, but taxes may be deducted. The creator is also responsible for paying the relevant donation fees based on the country or region selected.

Instagram plans to expand its features in the coming months, and it has now been rolled out to a small number of users, allowing users to share personal fundraising activities in their Feeds and Stories.

Reviewer overview

Instagram Test Adds Personal Fundraising Function - /10

Summary

As early as the end of April this year, Instagram announced the addition of the Donation Stickers function, allowing live broadcast viewers to directly donate to users...

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