The First Advertisement Created by an Artificial Intelligence
A French creative nurtured a neural network of well-known Nike commercials and he first advertisement created by an artificial intelligence and here’s the result …
The first advertisement created by an artificial intelligence. This is the author-editor Jean-Baptiste Le Divelec explains that he powered a neural network with more than a “decade of Nike advertising” to see if artificial intelligence was able to create an original advertisement.
He says that Nike is not the initiative of the project, but he relied on popular ads and known to all. He needed to rely on an iconic global brand with a readily accessible body of advertising. There are 20 of them, and artificial intelligence has worked as an automatic text generator. Including GPT-2, developed by Open-IA, and whose use remains academic, both the creation of fake texts could cause problems in the era of “deep fake” and “fake news”.
There it is simply a creative experience. Jean-Baptiste Le Divelec explains to The Next Web that he was impressed by AI’s performance in music or painting, convinced that “the machine” could also be creative. On arrival, the 50-second spot is all about Nike advertising, with music, color codes, rhythm and the importance of semantics.
For him, the next strong slogan of a brand or the next advertising spot, like “Just Do It” could be born from the brain of an artificial intelligence. A century ago, it was called surrealism, and it may be the future of advertising.