The LVMH Group Unveils its Virtual Ambassador

On the occasion of the presentation of the finalists of its LVMH Innovation Award, the luxury group introduces its new official speaker.

Livi, “Face of Innovation” from LVMH.

Livi, for “LVMH Innovation Virtual Insider“. Officially presented this weekend, the new LVMH muse wants to be distinctive. Distinctive by its features, first of all, 100% virtual. Tanned complexion, freckles and white locks: this avatar is the result of 3D modeling piloted by the start-up Altava.

Muse of the group’s various fashion and jewelry houses who will dress her in turn during her public appearances, this character also wants to distinguish herself by serving a mission, that of embodying LVMH‘s technological innovation strategy. . It is therefore quite naturally to this ambassador that the group called on to announce the 21 companies that will join the LVMH Lab at the Viva Technology show, which will be held from June 15 to 18, 2022.

Among the start-ups selected, in the running for the LVMH Innovation Award 2022, let us mention in particular the BlockBar marketplace specializing in Wines and Spirits, the solution to support the mental well-being of employees Lumm, the plant-based alternative to fur BioFluff or Dress X‘s digital wardrobe again.


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Livi will co-host the LVMH Innovation Award ceremony and will speak in the digital edition of VivaTech alongside other group experts on various topics related to the future of luxury.