A Strong Team Behind the Volkswagen
VW Delivered Nine Percent Fewer Vehicles in November than in the Same Period in 2019
Business has recently been particularly weak in its home country of Western Europe, where the VW Group recorded a 13 percent decrease in deliveries.
The sales crisis due to the corona pandemic is not over for the VW Group shortly before the end of the year. After it had already declined in October after a slight stabilization in early autumn, the company reported persistently weak figures for November on Friday. Accordingly, the brands of the world’s largest automaker delivered 9 percent fewer vehicles than in November 2019, the total number fell to 899,900 units. The development since the beginning of the year is even more critical, here the minus is currently 16.5 percent
Audi continued its upward trend with 1.8 percent more cars sold worldwide – but at a lower level than in the previous month, when it achieved an increase of 9.8 percent. All other car brands of the group were outside the luxury business of Bentley, Bugatti and Lamborghini in the red – Porsche with 2.0, the core brand VW with 9.7, Skoda with 17.1 and Seat with 22.8 percent. The Swedish truck subsidiary Scania, on the other hand, was able to deliver almost a third (30.2 percent) more units than a year ago.
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A strong team behind the Volkswagen
When Silke Bagschik returned from maternity leave in 2016, Volkswagen was in the early stages of the diesel crisis. “I could not believe it. I asked myself: what will happen to our brand? We’re not like that, ”she says looking back. The experienced marketing expert looked for her role in the company’s beginning electric offensive on her own. For more than four years she has been responsible for sales and marketing of the e-models. “The change to electromobility is our great opportunity to make our contribution to climate protection. I know many colleagues who take pride in this. That’s great, ”she says. At the same time, the e-offensive creates the conditions for the company to comply with political requirements such as the EU’s stricter CO2 targets.
200 heads under one roof
In order to get the ID.3 on the road as quickly as possible, the team moved into a project house in Wolfsburg. Around 200 people under one roof. Short ways. Flat hierarchies. Another important advantage: the different experiences. Half of the team consisted of women and of many nationalities. In this open climate, many innovative ideas for a vehicle that would make e-mobility suitable for the masses emerged. “The composition of the team helped a lot in taking into account the needs of different target groups and making the ID.3 a car for everyone,” says Bagschik.
The new Volkswagen ID.3
A splash of color: In addition to glacier white, manganese gray or stonewashed blue, there is the ID.3 in Makena turquoise.
“Women are a huge target group. The better we fulfill your wishes, the more successful our models are. ”
Christine Leuderalbert, product marketing consultant
Christine Leuderalbert is a consultant in product marketing. As a kind of advocate for customer requests, she knows many examples of how female influence shapes the face of a car – from design to special features. An example from the ID.3 is the large compartment in the center console, which is enough for a handbag or for a smartphone and wallet. Well recognizable from the outside: the choice of color. In addition to glacier white, manganese gray or stonewashed blue, there is the ID.3 in Makena turquoise. Unusual in the car market. The optional white steering wheel is also due to female influence. “Women are a huge target group. The better we fulfill your wishes, the more successful our models are, ”says Leuderalbert.
The intelligent lighting concept ID was particularly important to her. Light. It provides drivers with visual support by signaling readiness to drive or showing that the ID. listening to the driver or front passenger when giving voice commands. It also highlights information from assistance systems that prompt you to turn, for example. “This is a big step into the future because the vehicle reacts to people and speaks to them, as it were,” says Leuderalbert. During the journey, lighting effects in the interior create a particularly homely atmosphere.
Melanie Metzger’s main focus is on something else: deadlines and costs. As the model series manager for the ID.3, she was responsible for ensuring that budgets, content requirements and deadlines were met. “We only had four years from launch to market launch. It was only possible because we worked together quickly and with agility, ”she says.
Decision at the ice machine
The motto in the project house: short agreements instead of long meetings. “Sometimes we were able to clarify questions almost in passing because the right people met on the way to the ice cream machine,” says Bagschik. The result was a car that impresses with plenty of space, simple operation, sporty driving behavior and a high level of safety. A vehicle that is to become a pioneer for the new mobility. “It was the most exciting job I’ve had so far,” says Metzger.
The trio is convinced that there are good career opportunities for women at Volkswagen. “When I started, engineering was a classic male profession. I was the only woman in my acoustics development department. Today it’s completely normal, ”says Metzger. Bagschik also points out, however, that children and the family must not become a brake on their careers: “Women must not be embarrassed about choosing between having children and a career. Volkswagen could be an even better employer if mothers and fathers got more support with childcare. ”
“We are committed to conviction”
Even after the successful start of the ID.3, Bagschik, Leuderalbert and Metzger want to further advance the change to climate-friendly e-mobility. Leuderalbert is particularly concerned with sustainability over the entire life cycle – from the procurement of raw materials, especially the materials in the interior, to recycling. Metzger is eagerly awaiting the reactions of customers: “We want to use them to make our products even better.”
Bagschik points out that after the ID.3 and the ID.4 electric SUV, many more members of the ID. Family come onto the market: “We will only calm down when we have an ID. Have a model and every customer can opt for climate-neutral mobility from Volkswagen. ”So much remains to be done. What do the women trio have in common for the future? Bagschik puts it this way: “We are all committed people.”
VW Delivered Nine Percent Fewer Vehicles in November than in the Same Period in 2019 - /10