It is preparing to break the dominance of “YouTube” on long videos…

TikTok, for sharing short video clips, said that it will allow some content makers to produce longer clips for a price, opening a new door for its users to earn money.

Its new service, Cerise, will allow qualified content creators to place groups of up to 80 long videos, each up to 20 minutes long, behind a “paywall”. The longest time that TikTok allows for video clips is currently ten minutes.

And having revolutionized the field of social media, which was largely dominated by Facebook and Instagram owned by Meta Platforms, with its short videos and its advanced recommendation engine, TikTok is now entering the competition with another giant …

TikTok, which is owned by ByteDance, said its users are increasingly coming to its platform to produce content such as spreadsheets, workouts and recipes, an area where YouTube remains the dominant destination.

It is not yet clear whether TikTok will take payment from the content makers for that. The app already offers its users tips and gifts, as well as managing a fund to motivate them to increase their followers.

TikTok reached 1 billion monthly active users in September 2021, and its user base has not been reported since. By comparison, Facebook had nearly three billion active monthly users in December 2022.