Amazon is Riding on the Success of Made in France with a “Boutique”

The online commerce specialist is launching a “Made in France” section on its website this Monday dedicated exclusively to French brands. More than 230,000 products, manufactured in France, are listed there.

Made in France has never had so many followers, the health crisis having reinforced this trend. It is to meet this expectation of consumers that the online commerce specialist is launching a “shop” on Monday, or rather a space on its website dedicated to products manufactured in France (or considered as such according to the regulations in force. ). That is more than 230,000 references in different universes (cooking, fashion, toys and DIY) from 2,500 French brands.

The platform’s 35 million unique visitors per month will thus be able to access this store called “Made in France”, from the site’s home page. It is also possible to activate a filter to facilitate the search. “We feel a strong desire from our customers to consume French. However, it’s not always easy to find articles that are. With our store, it will now be easier and faster to access “, explains Zena Siraudin, Retail Director.

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