An app Solves Fears of Women

An Israeli app wants to solve one of the biggest fears of women. The new SafeUp app that launches in Israel can give women confidence in stressful situations, and even prevent the next harassment or sexual assault.

The SafeUp (SafeFap) app is a women’s community network for women, enabling them to receive help and also offer help on two levels. Almost every woman knows the situation they will be in an uncomfortable area, whether it is dark, scary or perhaps encountering intimidating types in the street. Many women choose to call a close friend or even make a phone call just to feel a little more secure. The SafeUp app lets you make this conversation real – by having more women available to help and chat at the same time.

The second option of the app is for more complex and problematic situations. When a user feels that she is at risk, she can, in one touch, activate the “Watch Me Now” function, which uses her location and sends an alert to the 30 closest physical users to her. Of these, like taxi apps and various shuttles, the first 3 to approve the call will receive user location, microphone access and smartphone cameras. If necessary, the auxiliary users realize that the situation is dangerous, they can call the police at the touch of a button.

SafeUp is currently in the final stages of testing with a small number of users to make sure the app works on as many devices as possible. Schreiber-Gamliel says that through a collaboration with a Facebook group called “Women for Women’s Security”, more than 1,000 women have signed up for, and they will be the first experimenters of the app. Following the official air raises, which are expected to take place in the coming weeks, collaborations will also be held with key parties such as the Tel Aviv Municipality, the National Student Union, the Hebrew University Students’ Associations, Ben-Gurion University, Tel Aviv-Yafo Academic, Made in Israel, the Good Night Project, Google Campus and other large women’s communities on Facebook.

How many uses does it take to produce a safety net?

Schreiber-Gamliel reveals the initial goal of the app: to make 8 major cities safe for women in six months. That is, cities that will give full coverage of women are available in every part of the city and at any time of day and night. This rather ambitious target is backed up by a simple calculation: “For every user to press a button and three women come to help in five minutes – 30 users per square mile are needed.” But how is all this calculated into a city structure? “Givatayim for example is built at 3.25 km and therefore to make it much safer for women all it takes is 3.25 double 30 which is 98 women in the entire city. It’s really possible. According to the same calculation to make Tel Aviv safer, 1500 users, in Haifa 1900, Ashdod 1400 and so on. ”

So far, the company has been running Bootstrap, and by early 2020 it plans to go lime. “As with any startup, it will probably take time and effort to partner with the right investors and this is a good opportunity to invite investors and investors who have a burning problem and want to be part of the change we are going to make in the world to contact us,” Tal Zohar, who serves as COO said.

Important and brave idea, but don’t go with it to the grocery store…

According to Zohar, this repository that can be created following the use of the app can become the only anonymous source of information in the world for gender crime. “We will also generate revenue for the network and also strengthen users.”

So in the case of SafeUp the women keep the women, but who actually keeps the SafeUp? The app can be effective, but can also become a small weapon for attackers who enter the system. To the question of app security and users’ filtering process, explains Idan Bachar, the company’s CTO: “To make sure this is the case, we’ve built a three-step verification process. The first is phone verification, the second is data collection and cross-referencing with external information sources, and the third is manual verification of each user by its community administrator and, if needed, with community companies that know it. The safety net is global and at the same time consists of a local community. Each community has administrators who lead personal security in their area, and among others decide who to bring into their community to strengthen their security. ”

Later, Bachar reveals, the network will also be available to men. “Our plan is to integrate male users gradually, such as helping only women who have invited them and not having access to the entire network.” Today, SafeUp employs 5 people and sits on Google’s startups, Google For Startups in Tel Aviv.