Apple Wants to Expand its Business with Headphones

Apple is entering the booming headphone business after years of speculation. The iPhone company wants to build on the success of its
The new large over-ear headphones are called AirPods Max, as Apple announced on Tuesday. You will compete with models from hi-fi specialists such as Bose, Bang & Olufsen, B&W or Shure.

In addition to standard functions such as noise suppression, Apple relies on its experience in digital sound processing in previous AirPods and HomePod speakers as well as seamless interaction with other technology from the group. The AirPods have become a lucrative business for Apple and helped to compensate for a temporary dent in iPhone sales and to retain customers.

The AirPods Max wireless over-ear headphones should be available next Tuesday at a price of $ 549. This makes them more expensive than the entry-level models of the iPhone, iPad and Apple Watch. They should have a battery life of up to 20 hours and, thanks to a sophisticated noise suppression, offer special audio quality when listening to music and making calls. Recently, Apple’s iPhone sales have been weakening, but business with by-products and accessories has flourished.


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