Brands Terekhov and Terekhovgirl Cease to Exist
Oksana Lavrentieva, the owner of Rusmoda, announced the closure of the Terekhov and Terekhovgirl brands – the latest collections of the SS2021 season will go on sale next year. “Alexander Terekhov and the team have just finished work on them. After the release of the collections, both brands will cease to exist. I am grateful to everyone who has worked with me over the years and personally to Sasha Terekhov for cooperation, ”Oksana in her work Instagram account.
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At the same time, the business woman opens the new company Oxana Lavrentieva & Co and launches her own OLOLOL clothing line. According to Oksana, the coronavirus pandemic hit the business hard and the last months of existence have been very difficult. Despite this, the crisis pushed her to a new beginning. “Sitting at home, I realized that I needed to completely change direction and do something that I didn’t even dare to dream about: creating a company named after myself and creating my own brand,” Oksana on her personal Instagram page.
The future co-owners of Oxana Lavrentieva & Co will be only women. The first collection of the OLOLOL brand is planned to be released by the summer of 2021.