Chanel Watch “Boyfriend” New Strap Collection Development

Chanel watch “Boyfriend” can be customized, new strap collection development
“CHANEL” has started the development of “MY BOY / FRIEND“, a new strap collection of “Boyfriend”

The boyfriend was born in 2015, featuring an octagonal case reminiscent of Place Vendome in Paris and the perfume “Chanel N ° 5“. We have developed a new attachment this time and renewed it to an interchangeable specification with replaceable straps. My Boyfriend has 17 new straps available. You can freely customize it by choosing a design that matches the size of the case and combining it with the strap. The straps include tweed, which symbolizes Chanel, as well as quilting patterns and alligator patterns embossed on calf leather. We have a rich lineup of colors such as black, white, gold, red, and blue for each strap design.

The conventional boyfriend came with an exotic leather alligator strap, but Chanel stopped using exotic leather from an ethical point of view. The new strap is said to be made from edible cow leather available as an animal by-product from the agricultural food industry.


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