In a recent meeting with investors, Disney CEO Bob Iger shared the company’s plans to update its subscription agreements and address the issue of shared accounts on its streaming platform, Disney+. Iger mentioned that the company is actively exploring ways to end account sharing, a common practice where multiple people share a single account using login credentials.

Iger stressed that they are considering the best options to allow subscribers to share their accounts with friends and family while maintaining a fair approach to monetization. This move follows the example of Netflix, which has already implemented similar restrictions to limit account sharing between households.

Disney’s decision to address shared accounts adds to its strategy to drive monetization. According to reports, the company plans to implement tactics in this regard starting next year. The company plans to implement tactics in this regard starting next year.

In addition to the changes to shared accounts, Disney+ has also announced plans to launch a new ad-supported subscription level in several countries across Europe and Canada starting November 1. Following the success of its ad-supported basic plan launched in the United States last December, Disney will offer this option to users seeking a more affordable experience in exchange for viewing ads while playing content.

The ad-supported plan, which will maintain most of the Disney+ content catalog, will have a monthly price of £4.99 or €5.99 in Europe and $7.99 in Canada. Existing subscribers in these countries will keep their Premium tier ad-free if they choose not to switch plans when the new pricing takes effect in December.