Istanbul-Based Fast Delivery Service Getir Buys UK Rival Weezy

On-demand grocery business Getir acquires rival Weezy, in first sign of consolidation in the growing UK fast delivery market, in which businesses aim to get goods to customers in as little as 10 minutes .

Getir, founded in Turkey in 2015, operates in more than 50 cities in its home market and has grown aggressively since the start of the year in eight other countries, including the United Kingdom and the United States.

The company – whose name means “to bring” in Turkish – offers customers a selection of approximately 2,000 groceries, ordered online and delivered to their doorsteps in minutes at any time of the day.

Lightning-fast delivery of products such as milk, bread, beer and toilet paper has become the latest trend in online retailing as shoppers tend to avoid a trip to the supermarket. The goods come from “black stores”, which are not open to the public, allowing them to arrive quickly on the doorstep.

Getir said it has reached a “definitive deal” to buy Weezy, the UK’s first fast-food grocery company, as it seeks to roll out its services to more locations across the country. Getir declined to disclose the value of the deal, which  said strengthened his “long-term commitment to the UK market”.

Weezy, which was founded by two entrepreneurs at the end of 2019, delivers to clients in London, Manchester, Brighton and Bristol.

Bikers wearing the Getir branded purple and yellow colors have become a familiar sight on the streets of the capital and other UK cities in recent months.

Since arriving in the UK in January, the business has expanded to 15 cities, including Manchester, Birmingham and Liverpool.

Turancan Salur, UK Managing Director of Getir, said: “Teaming up with Weezy, which has quickly established itself across the UK, is an exciting opportunity and complements our people-centric philosophy and business approach. ”

He added, “We look forward to welcoming Weezy customers, employees and partners to the larger group.

Getir said he would “join forces” with Weezy’s 700 employees. All of Getir’s UK workers, including their delivery men, are employed by the company, which means they are entitled to pay and paid leave, which has long been a demand of workers in the economy odd jobs.

“We are extremely excited to continue our journey to disrupt the burgeoning super-fast grocery market,” said Kristof Van Beveren, CEO and co-founder of Weezy. “Our alignment in purpose and culture is a winning formula for global expansion. ”

Investors have invested billions of dollars in the highly competitive fast grocery delivery market of late, totaling more than $ 14 billion (£ 10.5 billion) worldwide since the start of the year last, according to analysts at PitchBook.

Istanbul-based Getir said it was valued at $ 7.7 billion and in June announced its expansion to the United States, France and Germany after raising more than $ 550 million in a round table.


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