The French coupe pays homage to Miami, on the occasion of the F1 GP, wearing the colors of the Ocean Drive.

The powerful power units of the Formula 1 racing cars are ready to rock Miami and to celebrate the historic occasion of the first GP in Florida’s best-known city, Alpine presents the exclusive South Beach Colorway customization package.

The optional, available only on the A110 version, consists of two new liveries prepared by the Alpine Atelier department, inspired by the atmosphere and colors of the most characteristic glimpse of the American metropolis.

Inspired by Art Deco
In fact, you can’t think of Miami without associating it with its most famous district, South Beach, which lives by day along the immense beach, but especially at night among the neon lights of Art Decò clubs and buildings, the ornamental architectural style typical of Europe of the 1920s, but which in Florida has been enriched with Caribbean and tropical colors and atmospheres.

And it is from those vibrant atmospheres that the A110 South Beach Colorway takes the two specific liveries of the package, the Bleu Azur and Rose Bruyère, the same shades that are also used to tint the contours of the internal panels of the doors.

The sports seats, then, are finished in light gray stitching, the same theme used for the leather of the center console. To complete the package there are the 18 ”wheels in Serac white.

The customization program
As mentioned, the Alpine Atelier department took care of this special package, the division that deals with tailor-made customizations according to the customer’s requests.

The program allows you to sew your own Alpine on, being able to choose the body color from a catalog with 20 shades inspired by the historical liveries of the Brand, three types of rims in three different shades (gold, black and white) as well as, finally, the color of the brake calipers.

The South Beach package can be pre-ordered starting May 3rd and will go on sale in the summer. The price, declared for France, is 5000 euros.