Instagram Refuses To Update iPhone!
The change affects Apple’s IDFA advertiser, or IDFA, and was previously planned as a feature of iOS 14, the release of the iPhone operating system that will be released to the public this fall.
Instagram has announced that it opposes the imminent and planned update of Apple’s iPhone operating system that would affect how it tracks users.
Adam Mosseri, CEO of the company, said, “I don’t think we have a big influence on Apple,” and pointed to the power that Apple has as the owner of the only app store for nearly a billion of its used devices.
The change affects Apple’s Advertiser ID, or IDFA, and was previously planned as a feature of iOS 14, the release of the iPhone operating system that will be released to the public this fall.
But Apple said last week that it would delay rolling out the feature until 2021 to give developers time to make the necessary changes.
And in June, Apple said it would give iPhone users the option to block tracking when opening the app.
Advertisers use this identifier to better target ads to individual users and estimate how successful they are at the business.
.While the option to turn off tracking is usually buried in a user’s options, many expect it to be prominent to Apple, and most users are encouraged to opt out.
Mosseri said: The advertising activity on Instagram requires certain data to display relevant ads to users and to provide value to its advertisers, most of whom are small and medium-sized companies.
“If the ecosystem changes in a way that prevents advertisers from measuring the ROI, then that is somewhat problematic for our business, but the change will be a problem for all major advertising platforms almost equally, so I’m not worried about that in the long term.”
And it will be much more problematic for all smaller companies, as millions of smaller companies depend on Instagram to target and reach customers, especially during the pandemic.
Mosseri explained that Instagram wants its users to control their data and understand the data they have.
“We think there is a way to take responsibility and give people control over their data, but without making us work blindly,” he said.
Instagram Refuses To Update iPhone! - /10
The change affects Apple's IDFA advertiser, or IDFA, and was previously planned as a feature of iOS 14, the release of the iPhone operating system that will be released to the public this fall.