Louis Vuitton’s Positive Colorful Colors in Paris Against Corona

Hülya Karahan: Production Editor

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New corona pneumonia fever worldwide, in addition to the first LVMH group to convert its brand perfume factory into alcohol, Louis Vuitton also produces masks and gowns to provide frontline personnel as support. In addition, in the face of France and many European countries are now facing home isolation The situation has made this warm little thing silently, and invited artists to paint the outer wall of the headquarters, brighten the streets with bright colors and artistic creation, and give local residents more positive energy.

Why did you do this?

Inspiration may come from the sentence of George Louis Vuitton, the son of the founder of Louis Vuittont i n the 1920s: “Together make this street a happy place.” After a century, LV invited the artistt Luckylefthand  to create 14 colorful and fashionable Playful paintings adorned the front of the Paris headquarters building on Pont Neuf. It is hoped that in the current blockade, a positive and optimistic atmosphere will be created around the new bridge in Paris.

 

Why did you do this? Inspiration may come from the sentence of George Louis Vuitton, the son of the founder of Louis Vuitton in the 1920s: “Together make this street a happy place.” After a century, LV invited the artisto create 14 colorful and fashionable Playful paintings adorned the front of the Paris headquarters building on Pont Neuf. It is hoped that in the current blockade, a positive and optimistic atmosphere will be created around the new bridge in Paris.

 

Bu gönderiyi Instagram’da gör

 

Steven Burke (@luckylefthand)’in paylaştığı bir gönderi ()

In addition to the colorful colors that make people have a good mood, the cutest thing is the “hands that maintain social distance” in the painting. Not only echoes current events, but also hopes to remind everyone through this painting that despite the need to maintain social distance, people and The warmth and enthusiasm between people do not need to be separated.

This mural covers an area of ​​280 square meters and is composed of 14 colorful creations. Steven Burke, founder of Luckylefthand, said: “I want to create this mural so that Parisians can give them a colorful Walking through the space is reminiscent of the summer vacation and at the same time represents the temporary period we are going through. ”

louis vuitton finds the artist luckylefthand to graffiti at the French headquarters to make the streets of Paris more colorful

In addition, in these 14 windows, a total of “nine colors, nine eyes and nine hearts” were used to decorate the LV headquarters. When echoing, George Louis Vuitton once mentioned: “Together make this street a happy place. The concept of making street art the most colorful and loving street view in Paris in the summer of

Luckylefthand is a brand created by French artist Steven Burke, this is an artist born in 1982. He created in the small town of Hossegor in southwestern France, which has been his inspiration for many years.

After working in the field of graphic design for 15 years, he is devoted to the study of simple shapes and pure colors to hone his artistic style and deliver a positive and enthusiastic message. The symbol of the hand often appears in the works, and the human existence is implied in the most common form. Louis vuitton finds the artist luckylefthand to graffiti at the French headquarters to make the streets of Paris more colorf

Using the minimalist, chain-washing style inspired by the aesthetics of the 1960s and 1970s, street pedestrians are transported to the remote Hossegor, the small town where the artist lives.

Using colorful transformations and original shapes, this mural is painted with acrylic paint, and many hands appear in the painting, which is one of the artist’s cute symbols.

Louis Vuitton finds the artist luckylefthand to graffiti at the French headquarters to make the streets of Paris more colorful

“The distance between these hands is 1.5 meters. It is a tribute to our current situation. I hope the bright, full colors and the rainbow drawn by the huge curves in this painting will bring the positive energy that we all need.” Steven Burke Sharing creative ingenuity, hoping to bring everyone energy with color.

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