Fashion brand Chanel decided to take the concept of experiential marketing to a new and, for them, completely unexpected level. Opened boutique in Brooklyn, New York, they decided to take over a local diner over the weekend and turn it into the Lucky Chance Diner.

Upon the news that they decided to mark the launch of the new perfume from the Chance line, Chance Eau Fraiche, with a retro restaurant, Internet users had only one comment – Karl Lagerfeld must be turning in his grave! Although the statements of the late creative head of Chanel were often misogynistic and sexist, he is still one of the most recognizable brands in the world of fashion and the embodiment of pure style and luxury.

As reported by Diet Prada, Lagerfeld once declared that he does not touch sugar, cheese or bread, and that he has transcended all temptations, and such food for him is nothing but plastic. This is precisely why many believe that the fashion giant would reject the idea of opening a Chanel restaurant with disgust.

However, this weekend diner guests will be able to try the new ‘sparkling, floral and woody fragrance’ and explore all four floral variations of the Chanel Chance perfume. In addition, in the antique diner, which is decorated in pastel tones, they will be able to try interactive games and taste delicacies and snacks inspired by the diner concept.

Lucky Chance Diner is the cherry on top of a super sweet summer

The saccharine pop-up celebrates the floral fragrance Chance Eau Fraîche, and will be open to the public next weekend in Williamsburg, Brooklyn. Choose from a menu of “Chanel Chance” range of scents and your favorite soft-serve ice cream in a retro-style booth for the perfect back-to-old-school photo-op.

From Friday, September 8 to Saturday, September 10, Chanel will celebrate the launch of its iconic Chance fragrance in Williamsburg, Brooklyn with a diner-themed pop-up event, LUCKY CHANCE DINER.

The address is 225 Wythe Avenue Brooklyn, NY 11249, and is open to the public.

Soft serve ice cream, small plates, and beverages will be served free of charge in the pretty pastel colors of Chanel’s fragrance, Chance.

The restaurant will also feature Chance bottles displayed throughout, a pale pink and green interior space, a pink watch with double C’s, and napkin holders with Chanel’s signature logo, among other touches and tricks that will make you want to share on social media.

Advance reservation is not required for admission, but for those who wish to sit in a seat on the day of the event and enjoy the diner experience at a leisurely pace, advance reservations are recommended.

The Lucky Chance Diner is open to the public, where Chanel has fully embraced the nostalgic diner vibe. Step inside, and you’ll be surrounded by the perfume’s delightful pastel shades, custom-branded tableware, and an abundance of perfume bottles. Each corner is adorned with the latest fragrance, and outside, a charming garden awaits, serving refreshing drinks and light bites. It’s the perfect spot for savouring delectable cuisine and indulging in leisurely moments.