Chanel: 100 Years of its Legendary Perfume

For Chanel aficionados and for all curious Parisians, here is a nice walk! CHANEL is humorously celebrating the 100th anniversary of its legendary perfume, N ° 5, by opening the Factory in the 3rd arrondissement of Paris.

 

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Here everything is done to amuse the eye: a ticket at the entrance gives us the right to play the Chanel lottery (which makes happy winners every 5 minutes), scientists try to unravel the secret of the fragrance … and “collectors” are on sale throughout the space!

Visibly inspired by the ready-mades of Duchamps, the pop art and the electric atmosphere of Factory by Warhol, the brand has put its famous logo on funny products such as small cans of (care) oil, surprise pouches … 17 everyday products “twisted” Chanel to remind that wearing the N ° 5 turns an ordinary day into a special moment!

One has the impression of being in “Les Temps Modernes revisités”. The Factory Chanel (and all collector’s products) will vanish like a daydream on the evening of July 5. So Parisians, Parisians, hurry up and take a look!

Happy Birthday N ° 5!