McDonald’s Hamburger Cat Boxes Set

McDonald‘s, which had great success in Korea by releasing ‘The BTS Set’ in partnership with BTS in May, is now a hot topic in China by releasing the ‘Cat Box Set‘.

McDonald‘s launched the ‘Hamburger Cat Boxes Set‘ in China on the 7th. If you order a set for one person for 59.9 yuan (about 11,000 won) or a set for two people for 79.9 yuan (about 15,000 won) through a channel designated by McDonald’s (official app, WeChat, Arumor), a hamburger shape as a gift of the foldable paper cat box. The set will be available at McDonald’s stores throughout China, excluding Hong Kong, Macau and Taiwan, from December 7 to 21.

As the advertising slogan “Eat your fill this winter and let your cat sleep well” It was designed to target butlers. It is a marketing strategy that utilizes the characteristics of a cat that likes to play in a box.

There is a hole in the top of the cat box so that the cat can enter and stick out its head. The floor is covered with a scratcher, so the cat can rest comfortably. This cat-friendly design, along with its cute appearance, won the hearts of Chinese butlers.

As the advertising slogan “Eat your fill this winter and let your cat sleep well” It was designed to target butlers. It is a marketing strategy that utilizes the characteristics of a cat that likes to play in a box.

There is a hole in the top of the cat box so that the cat can enter and stick out its head. The floor is covered with a scratcher, so the cat can rest comfortably. This cat-friendly design, along with its cute appearance, won the hearts of Chinese butlers.

Donald’s initially limited the number of cat boxes to 100,000. It is an ordinary strategy to stimulate the desire to purchase by increasing scarcity, but it worked without any surprise to the butlers of the MZ generation. The Chinese media, Bukcheongjaejing, said that the hamburger cat box alone is currently being traded online for about 149 yuan (about 28,000 won).

SNS authentication of people who have succeeded in purchasing a cat box set is also following. Posting a photo of a cat in a cat box among Chinese butlers is becoming a popular trend, and the Weibo hashtag ‘#McDonald’s Catbox’ has already surpassed 130 million subscriptions. The video he made himself because he could not find a cat box also made netizens laugh.

According to the National Bureau of Statistics of China, the companion animal industry in China has achieved a remarkable growth of 2,000% in just 10 years. According to the Chinese companion animal industry white paper published in 2020, there are a whopping 48.62 million cats in China.

McDonald’s ‘Hamburger Cat Box Set’ captivated both the MZ generation, who feared being marginalized, and companions, who are rapidly increasing in China. The advice of Goldman Sachs, “Pay attention to the $35 trillion Chinese pet market,” really touches me.

Reviewer overview

McDonald's Hot Topic in China By Releasing the 'Cat Box Set' - /10

Summary

McDonald's, which had great success in Korea by releasing 'The BTS Set' in partnership with BTS in May, is now a hot topic in China by releasing the 'Cat Box Set'.

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