Michael Kardamakis Started Out as an Online Retailer
“The uniqueness of what we do is what really excites me,” says Michael Kardamakis, founder of ENDYMA, the fashion archive home to the world’s largest collection of Helmut Lang pieces. The archive is devoted to clothing by various designers dating from the 90s and 2000s, but mostly features pieces by the great Austrian designer – and Michael Kardamakis owns 1,650, to be exact. “Every detail counts – he thinks through everything and nothing is left to chance,” he says.
Michael Kardamakis started out as an online retailer, before turning his huge collection into what it is today: a sanctuary for conserving rare pieces of fashion history, and an essential resource for contemporary brands. “Iconic creations can be the basis for great new products,” says the 28-year-old expert. “Today we mainly do consulting, providing raw materials from which fashion houses can recreate something new.”
ENDYMA – “clothing”, in Greek – was born in Athens, the hometown of Michael Kardamakis, before he moved to Berlin in 2020. At this year’s Reference Festival (held January 21-23) in the German capital, some of Helmut Lang’s most iconic pieces were exhibited in the Reference Studios showroom. The archive also specializes in other equally influential labels, such as Raf Simons, Miu Miu man, Rick Owens, and Burberry Prorsum.
Michael Kardamakis spoke with Vogue about his love for Helmut Lang, the importance of taking care of his clothes, and the much-needed revival of the fashion system. Interview.
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