Netflix revealed the date on which it will start charging users for sharing their accounts
The announcement was made by the co-executive director, Greg Peters, after releasing the earnings report for the first quarter of 2023 and announced that it will debut in the vast majority of countries that have the streaming service.

After releasing its first-quarter 2023 earnings report, Netflix on Tuesday revealed the date on which it will begin rolling out its shared payment plan once and for all, with the aim of preventing users from lending their passwords to others who They do not pay for the service.

Although the streaming platform repeatedly hinted that it would proceed in this way, it is the first time that it has made it official. “The show will debut in the second quarter – end of June – in the vast majority of countries that have Netflix,” Co-CEO Greg Peters announced.

In February, Netflix launched in Canada, New Zealand, Portugal and Spain a prototype “buy an additional member” option that allowed primary account holders to pay an additional monthly fee for a sub-account for 1 or 2 people. The same was done in Chile, Costa Rica and Peru.

However, the current landscape is different. This quarter, Netflix reached 232.5 million subscribers, 4.9% more than in the same period last year, even despite having implemented a policy to control the use of shared accounts between users.

This is the largest number of subscribers in the company’s history, an increase of 3.7% compared to the first quarter of last year.

Finally, and for those who do not abide by the new model that is scheduled to take effect in the next two months, the company plans to block devices -after a certain period of time- that try to access another person’s Netflix account without a payment in between.

During that period, the company encountered great resistance from users. Many of them chose to cancel their subscriptions rather than have to pay additional. “This will not be a universally popular movement,” Peters assumed before the results that were evident at that time.

However, the current landscape is different. This quarter, Netflix reached 232.5 million subscribers, 4.9% more than in the same period last year, even despite having implemented a policy to control the use of shared accounts between users.

This is the largest number of subscribers in the company’s history, an increase of 3.7% compared to the first quarter of last year.

Finally, and for those who do not abide by the new model that is scheduled to take effect in the next two months, the company plans to block devices -after a certain period of time- that try to access another person’s Netflix account without a payment in between.