Nike had an Incredible Performance During the Pandemic

The iconic sportswear brand Nike, had an incredible performance during the pandemic, with the share price rocketing from $ 66.08 on March 16 last year to a record high of $ 156 last month.

The company recognized the importance of branding to gaining customer favor when competitors are just a click away, and that building strong customer loyalty requires taking sales into your own hands and growing the relationship Consumers to deepen.

In the twelve months ended May 31, 2021, Nike reported the highest revenue the company has ever had with its own brand ($ 42.3 billion). The chart below shows that a whopping $ 16.4 billion came from the D2C business – a 32 percent increase from last year. The sporting goods giant has increased its share of sales from the D2C business from 16 percent in 2010 to 39 percent today, more than doubling it.North America heat wave…

 

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The iconic sportswear brand Nike, had an incredible performance during the pandemic, with the share price rocketing from $ 66.08 on March 16 last year to a record high of $ 156 last month.

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